Duplicate Internal Content on E-Commerce Website
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Hi,
I find my e-commerce pharmacy website is full of little snippets of duplicate content.
In particular:
-delivery info widget repeated on all the product pages
-product category information repeated product pages (e.g. all medicines belonging to a certain category of medicines have identical side effects and I also include a generic snippet of the condition the medicine treats)
Do you think it will harm my rankings to do this?
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Actually, someone asked a very similar question to this just around the same time as you did. The responses in that thread might be useful to you: http://moz.com/community/q/how-to-use-robots-txt-to-block-areas-on-page
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Matt Cutts covers this in some detail on a Webinar. If you can fix it, do so, but it would appear that Google do try and make allowances for e-commerce sites where content is duplicated across size colour matrix, being the product description is often duplicated without any other option.
Check Youtube for Matts webinar
Bruce