Duplicate Internal Content on E-Commerce Website

[deelo555]

Hi,

I find my e-commerce pharmacy website is full of little snippets of duplicate content.

In particular:

-delivery info widget repeated on all the product pages

-product category information repeated product pages (e.g. all medicines belonging to a certain category of medicines have identical side effects and I also include a generic snippet of the condition the medicine treats)

Do you think it will harm my rankings to do this?

[Linda-Vassily]

Actually, someone asked a very similar question to this just around the same time as you did. The responses in that thread might be useful to you: http://moz.com/community/q/how-to-use-robots-txt-to-block-areas-on-page

[BruceA]

Matt Cutts covers this in some detail on a Webinar.  If you can fix it, do so, but it would appear that Google do try and make allowances for e-commerce sites where content is duplicated across size colour matrix, being the product description is often duplicated without any other option.

Check Youtube for Matts webinar

Bruce