How to avoid duplicate content with e-commerce and multiple stores?

[Agence_Bunji]

We are currently developing an e-commerce platform that will feed multiple stores. Each store will have its own domain and URL, but all stores will offer products that come from the same centralized database.

That means all products will have the same image, description and title across all stores. What would be the best practice to avoid getting stores penalized for duplicate content?

[DSM_UK]

Hi there,

As you're aware it is best to have unique content across the different sites.
An approach could be to have Information on the products that are only displayed on the separate websites so your data could look like:

• Title
• Description
• Price
• Site 1 introduction
• Site 2 Introduction
• Site 3 Introduction

Then each site can have different content whilst maintaining one centralised dataset.

Hope this inspires!

Kind Regards

Jimmy

[Hutch42]

The first question is why are you going to have many stores doing the same thing, is each one unique in some way? 
Without more information as to why you are doing it this way it is hard to help with the best way to handle it.

[EGOL]

That means all products will have the same image, description and title across all stores. What would be the best practice to avoid getting stores penalized for duplicate content?

You will be penalized for duplicate content if you do this.  At some point in the future it will happen.  Tellin' you right now this plan is doomed long term.

So, you can wait for it to happen or you can do a proper job from the start and create unique, substantive content for each website.

[PatrickDelehanty]

Hi there

Here are some great resources for you and your time to explore:
Thin & Duplicate Content: eCommerce SEO
7 Critical SEO Errors of E-commerce Websites
The Ultimate Guide to SEO for E-commerce Websites I would also suggest looking into Google's duplicate content resources as there are tons of great tips for you to look into, including pagination, parameters, and canonical tags.

I would make sure that your on-site SEO is unique for each product as well.

Hope this all helps - good luck!