Difficulties in positiong a specific keyword

[oriolbandalux]

Hi,

I am responsible for the blinds and curtains brand Kaaten and the its online store that operates in the Spanish market, during the last 6 months we have increasing substantially the traffic and improving the positioning of our main keywords (in most of the cases we postion right under Ikea and Leroy Merlin). However, there is a keyword that I cannot get to position, not even in the top 50 positions - that is the word "cortinas".

I do not understand why is that happening as in a word like "estores"  with similar monthly searches and competition  we rank 3rd. Looking at the Home site and analysing both keywords the density is similar, so I do not see many differences there. I also cleaned up a bit the content to remove some "cortinas" keywords and thus avoid the keyword stuffing, but no results so far.

Does any of you have any suggestion that what I can do to position better in that particular keyword?

Look forward for your response and thanks for your help.

[ecommercebc]

Hey,

I don't think I can answer this one for you completely, but having a look around the site, I can hopefully get some ideas flowing for you?

There's quite a few different pages targeting cortinas; using site:kaaten.com, I can see that there's this page which includes a KW-rich link to the homepage using the phrase 'cortinas'. Then there's also this page, which seems to serve a similar purpose?

I must admit, I don't know the cortinas/curtains market too well, but I have a suspicion that the way the site is structured might be worth looking at. There's a lot of great content, but perhaps some of it could be consolidated.

How are your rankings for other product related terms? E.g. specific types of cortinas

[oriolbandalux]

Hi Hemblem 5,

Thanks for your answer, indeed I will be looking at consolidating the content as it might be that we have too many content pages and not a clear view of towards which one we should focus to position the word "cortinas".

For other concepts we are ranking quite well, "estores" we rank in top 5 and also "estores opacos" (black-out blinds) or "estores enrollables" (roller blinds) we rank quite good also. Even in concepts that contain the word "cortinas", like "cortinas opacas" that we rank in the top 3.

Actually for the last weeks we noticed an improvement on the positioning for the concept "cortinas" but we still not on teh first page that it is what we aim.

Anyhow, I will do what you mention and try to consolidate the pages not to scatter around the possibilities to rank for this concept.

Best regards and thanks for your help!

[ecommercebc]

Glad to hear those rankings are improving! I'd be really keen to hear how you get on, as I really can't see anything obvious as to why those wouldn't be ranking, aside from looking into the site structure more and use of 'cortinas' anchors.

Looking forward to seeing the site ranking well in the future!