Domain name SEO

[Iwashima]

I would like to hear your opinion about which between robotics.kawasaki.com and www.kawasakirobotics.com is more effective for SEO of keyword robotics and kawasaki.

We have been using kawasaki.com　domain name for more than 15 years.

[paints-n-design]

In that case I think, I would chose _kawasaki.com/robotics _

To get the citation/trust or however you would call it from your 15 yrs old domain - instead of starting a new one, wich would be the problem in both of your options.

[JarnoNijzing]

I agree with paints here. The domain you have been using for so long you should exploit in such a case.

My opinion on the two would definitely go to kawasakirobotics.com but imho I would also choose to exploit the other domain option. Think about the effort you have to put into it to get the same kind of result and values for a brand new domain.

[TimHolmes]

As with the previous comments, I would of suggested sticking with Kawasaki.com as it is already a world reknowned brand. However I can see that kawasakirobotics.com is already a live entity.

If you are going to stick with the two domain names, make sure that you point a couple of links back from the brand name to pass a little authority. Then maybe work on getting the robotics brand out there with a bit of a link building campaign to other releveant robotic and manufacturing based websites.

Hope this helps a little.