Link Building Question

[SO_UK]

Hi Community,

I am currently doing some link building for a client. I have created a case study in the form of an article based around the client on our own website & linked to one of their service subpages so a user can see what kind of work they do.

I am also currently trying to rank the exact same service sub page for 'KEYWORD A'.

I have used 'KEYWORD A' in the title of the article (/KEYWORD-A-TEXT-TEXT) and built a link (not exact match anchor text but contains 'KEYWORD A') within the article pointing to the service subpage.

Our blog post now out-ranks the service subpage by around 5 pages, my question is:

1. How long does Google take to acknowledge that the client's service subpage is more resourceful for KEYWORD A?

Any other hints / tips / advice is appreciated!

Thank you

[Chris.Menke]

Lewis,

A single new link from your site to the client's does not necessarily make for an algorithmically more resourceful page (on the client's site), nor does it mean that it will eventually outrank your page. It might, though, if there are other factors working in it's favor and/or you continue your off page efforts for the client's page.  But to answer your question, it may take days, weeks, even months, in some cases, for a page to percolate through all the facets of the algorithm.

[SO_UK]

Thanks Chris

Makes complete sense