Why can I only add 3 competitors?
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I am very new to all of this and need to learn.
So please accept my apology if I just didn't find it, but I've been searching and can't find a way to add more competitors.
Thanks
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That is just the way it is, that is how moz works. If you are only monitoring one domain in your account, I think you should be ok setting up multiple campaigns with the same domain and monitoring more competitors that way. I haven't tried this, but it seems like it would work.
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I didn't think about that. I will definitely try that and see, but it is sad to see that I can not add more than 3 competitors.
At least for the beginning, where every competitor matters.

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One thing I tell my clients it "Don't fish too big". The way that I do things is I shoot for the competitors that are close by, pass them up, then add a new list. I do ecommerce and a lot of my clients think that Amazon and Etsy are competitors. I have to tell them that they are not, they are market giants that have thousands if not tens of thousands backlinks built daily.
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I absolutely agree with your statement that those sites are just too big to be considered competition. The ones I wanted to add are true competitors, which I have about 8 in the US. I passed 3 already, so 5 more to go

whats your stand on tiered linking? Our site is fairly new (1 year and 3 months) but we managed to rank first page position 6 and 7 for two different url paths, which I believe was due to my on page SEO.
But as it is with everything, I want it faster and better and easier

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I would be careful with it, I would pick good quality links over anything else personally.