Our on page blog is off page! What?

[CKerr]

Hi Moz Community,

I have a customer who has a blog that is FULL of great unique content however the blog resides at a URL that differs from the main site.  Eg.  blog.mywebsite.com  Instead of www.mywebsite.com/blog .  With the latest Google updates I fear that this may be hurting our web ranking.  In addition the web blog is a carbon copy of the main URL.

My Question:  I am going to schedule a meeting with the web designers,  How vociferously should I argue for having them move the blog onsite and write 301 redirects for the current blog site?

[Mike.NW]

Hi CKerr,

The only reason I would keep a blog off the website is if you do not want the blog to associate with the company directly but instead be an outside perspective. Or if you want to sell the blog one day. Beside that the blog should be on the site in my opinion.

You can also refer to the forum below that talks about the same issue.

http://moz.com/community/q/should-a-business-blog-be-on-a-separate-site-or-on-the-ecommerce-site-itself

301 re-directs are great for this occasion. Remember that the blogs ranking and trustworthiness will follow it with the 301 re-direct.

All the best!