Need a keyword tool for the whole company

[Jen_Floyd]

I alone cannot do keyword research on all of the online content that  my company produces. There are about 10 publishing support teams who could do this research themselves, once trained, but I don't know which tool to suggest they use since they can't all use my MOZ login.

Right now, those who do any research at all are using Google Trends. Wrong answer, but of course they are used to Trends for their social campaigns.

Has your company dealt with this situation?  I've looked at a few free keyword tools...each seems to have its plusses and minusses.  **What would you recommend...either as a free tool or possible other workaround?   **

[EEE3]

Hi TimDickey,

How about Google's Keyword Planner? https://adwords.google.com/KeywordPlanner
Here are some additional resources with other tools too:

• http://moz.com/blog/keyword-volume-tools
• http://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-friday

I recommend setting up a process doc that can be easily followed by anyone across the publishing teams. It will take some time, and also some updating as algorithms change. Make it a shared doc that everyone can comment on or ask questions on, but all the protocol for keyword research always has one main source point.

That way everyone is researching the same way and keeping your entire organization on the right track. You can also make it required training that they view specific tutorials/webinars, etc., that will better educate them.

Hope that helps! I'm sure you'll get some additional great feedback in other responses too. Best of luck!

[Jen_Floyd]

Thanks so much for this thoughtful reply - I'm checking out the moz blog links you offered.

As for the Google Keyword Planner, it is my understanding that that only exists within Adwords, and again this is not something I could really share access to 20+ people working on other teams.  I could barely get access to our adwords account myself from our PPC manager.

Is there another way to access this, or a different version of the tool Google offers as a standalone?  Yea, I wish so wish Google Trends was the answer but it ain't.

Thx

[Vahe.Arabian]

Tim,

From my understanding who has a Google Account and sign up to Google Keyword planner can use the tool for free.

Hence it can be something which can be used by all.

[EEE3]

Vahe is correct. You don't need to have a PPC account to access the tool. Just a Google Account. You could also generate a gmail to be used by everyone for this purpose if people didn't want to create their own. Something like:

mycompanykwresearch@gmail.com

[Jen_Floyd]

Awesome - this would be great.  While quite as user friendly as the Moz KW tool, it's a great option - thanks for clearing this up.  Makes sense that it would be free, but a lot of things that make sense are not so.

BTW I talked to someone at Moz who said that they are working on a solution for enterprise-use of their tools -- multiple sign-ons or dashboards or such.  Stay tuned, they said.

Thanks Vahe and EEE3