Redirect to get better ranking

[imoney]

I have three pages of my website ranking for a keyword: landing page and two blogposts. They all rank on top of page 2 (positions 11-13).If I redirect these articles to the landing page, will it help to bring it up in rankings?

[KeriMorgret]

If you redirect those pages to the landing pages, the content that was helping those pages rank would be gone. It's not a long-term strategy.

[imoney]

Thanks for your response, Keri!

I agree, it's not a long term strategy, but I'm really confused why it's happening. Our competitors have their landing pages ranking in top 5, we have three pages ranking on page 2

[Cyrus-Shepard]

Possibly, but as Keri says, it comes with substantial risks as well. I did a video post about this awhile back that may be worth watching:

http://moz.com/blog/save-your-website-with-redirects

I'd make sure your supplemental pages link appropriately to the landing page, and make any necessary on-page improvements before considering a redirect.

On the other hand, if the supplemental pages don't offer unique content or mostly consist of duplicate content, it may be appropriate to redirect.

Hope this helps! Best of luck with your SEO.