How does knowing SEO benefit a consultant in social media

[catherine-279388]

Hi Mozers

I'm in the process of trying to secure a client that requires social media expertise.  I want to be able to use my SEO knowledge as a benefit.  I am struggling to explain in simple terms how a knowledge of SEO underpins a good Social Media campaign.

Does anyone know of any good resources I can work through to communicate this issue effectively?

[AISFM]

I'd say that SEO skills allow you the segment the customer base more effectively, by understanding different customer groups, what keywords they use, and how they interact with your content.

A social media campaign needs to be targeted at a particular customer segment. The deeper your understanding of that segment and their information/entertainment needs, the more effective the social media campaign will be.