Social Media Exhange.. In wich SEO side?

[bigrat95]

In wich side of seo would you guys class the Social media exchange?

White, Black or grey?

The principle of Social Media Exchange is to like social page to gain points. That you will give a part to people that likes your social media page.

Thanks

[KeriMorgret]

In my honest opinion, I'd classify it as not something I'd spend my time or money on. That's not going to be my target market, they're not going to be accounts that are interested in what I have to say, and it's not going to do me any good when it comes to making money or getting my message out to the right people.

[CommT]

I'd call it black hat. You're efforts will always be best spent on building value, trust and authority for your brand or company. Don't waste your time on buying false 'likes' or fake links, it'll come back and bite you on the ass eventually. And, anyway, you want your message to be put in front of people who actually want to hear it and do something about it (e.g. buy from you), not people who are paid to say they like it even if they don't. I imagine they aren't real people anyway - you'll be sending fake messages to fake people who will only share it with other fake people - none of this will increase your sales revenue!

[bigrat95]

Thanks for your answers! I won't spend my time on those but what if we can target multiple real people by location and interest just like Facebook?

[CommT]

Hi Bigrat,

I'm not sure what you mean by this...

You can target anyone you like with your marketing efforts - whether it's something they're interested in or not is not something I can answer.

Take a look at the Moz blog pages on using facebook for marketing, I'm sure you'll get an excellent strategy out of doing that! My one tip though is to always be honest: people can smell dishonesty even through their computer screens!

Good luck,

Amelia