Better to publish regular new pricelist articles or update the existing ones ?

[AymanH]

Hello Moooooooooooooz !

I could not sleep yesterday because of a SEO nightmare ! So I came up with the following question:

"Is it better to release regular new articles or update the existing ones" I explain more.

Our company release regular pricelists (every month new pricelists available for a month, with the same brands. ex: January pricelist for brand A, etc.)

Right now those pricelists are ranking good on google.

So I wondered: Would it better to do:

• Make the pricelist articles stronger: Our company - Brand A pricelist (title) blog/offer/brand-A-pricelist.html (url) -> every month I update the text. So I just have one article /link to work on
• **Make more content on the pricelist: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A-pricelist-january.html (url) -> So google keeps indexing new fresh content
• **Work on a extra category: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A/pricelist-january.html (url) -> So I work on one link over the web blog/offer/brand-A where Google finds lots of new relevant contents

I know that Matt Cutts said it's good to udpate an old article but in this case it's a bit different. Has anyone experiment the same ?

Tks a lot !

[kevpickup]

Customer experience is a big factor here. Will it create customer service problems if you get buyers working from outdated price lists. A number of outdated price lists indexed could well cause confusion.

Options:

1. Clearly indicate the validity of the price list and give users a link from every old price list to a single location for the newest price list. This should aggregate link juice to your latest price list.

2. Going forwards, I would just publish it in one place. That means one single page to optimise and update, as well as aggregate link juice. People won't link to your price lists if they're always going out of date. If it's in a single place, more people are likely to link in to them.

Just my approach. Without knowing the actual brand, rankings, keywords etc. it's difficult to be more precise at this stage. And I'm sure other SEOs make take a different point of view as well.

Just my point of view

[AymanH]

Hello !

Tks I'm actually kind of using the 1) but think the 2) will be smarter. Not so easy to decide ... I do think the 2) will be the best but in this case I'll have to always update the creation date.

I'm using a joomla blog to display it actually.

[Everett]

Hello fupfac,

I would go with one evergreen piece of content in this case in order to consolidate ranking signals, develop more trust over time, allow visitors to use their bookmark of the page for more than a month, not have to update existing links, etc...

I would also 301 redirect the old price lists to the new, evergreen one.

[AymanH]

But in this case we'll get less information indexed into google.

In our case we release pricelist with Part Number + description + Price

This is why I'm a bit lost

[Everett]

More is not always better. If the "more" information they are able to index involves outdated price lists from months or years ago it would likely do more harm than good.

[AymanH]

Tks for your help ! I'll try different option to see what's the best !