Google Author Biography Tag-Why Should I Pay Attention To The Author Biography Tag

[wparlaman]

Hello,

I've reading all about Google's Author Biography tag but I am not sure how I can use this in my business.

Can anyone explain ( in plain simple English) how I can leverage this tag?

Is there any implications in SEO and higher rankings?

Just trying to wrap my head around this concept and why it's important...or not.

Thanks, Bill

[dignan99]

Hi Bill,

As I currently understand it, the proper use of an author tag will allow Google to collect data on relevant content.  As an author produces relavent, popular, and accurate data, Google may give this person an authority type fo status.  This could increase the validity of a site that has published the data, or possibly allow Google to figure out where superior content is showing up in the present and future.

The code itself makes the data consistent and easily seen, similar to an hcard.

[wparlaman]

I'm still confused as to who can use author pages and how you get one?  Will bloggers be eligible for these author pages?

[EGOL]

Lots of discussion about the rel="author" attribute, pro and con, here.

[dignan99]

Excellent post.  Thanks for sharing EGOL. The Matt Cutts example of the multiple autho profiles usage, rel="me" makes things extremely clear in the purpose for the author page and the potential intention by Google in recognizing this data.