Moving a blog from Blogger

[waqid]

A client just setup word press. They have a ton of content on their blogger account. Today they stated they were moving the content to their blog. My knee jerk response is to leave it where it is. I am posting this question to re affirm my position. Unless there are some pro's to moving this over.

[crackingmedia]

Hi Waqid

This is a tricky one I think because the general consensus is that the best place to have a blog for SEO is at yourdomain.com/blog, i.e. a sub-folder on your website (and not preferably blog.yourdomain.com).

But if you already have an external blog running, then that raises the question how can you move it and move all of your link equity, making sure that everything is 301 redirected at the old blog location to the your website?

Wordpress do offer a guided transfer service which you can read more about here. In addition, they can provide a site redirect option - details here, but I am not sure if that gives you 301 redirects or not. Perhaps someone could confirm on that. The thing is, even if it does, then you will lose some link equity with 301 redirects - probably around 5-10% on average.

So, I guess the decision needs to be based on how many blog articles there are to move and how many point back to your client's domain. If not many, then I would just move them, but if a lot, it may be best to leave them.

Going forward however, I would recommend that you do set up a blog for them on their site so that all new blogging is in what I believe will be the best place for it.

I hope that helps,
Peter