I want to transfer an old Blogger blog onto my new site

[Smileworks_Liverpool]

When we first started out our website didn't have a blog and we started one on Blogger.  It has loads of great content on it but it was before the days when I understood SEO so it's 4 years old and has maybe 1000 views per blog article.

Now I want to repurpose some of that great content and SEO optimise it and put it onto my new site.  How do I go about this from an SEO perspective.  I am aware of internal competition and will only be using the old blogs that are new topics to start off with so it doesn't negatively impact my rankings.

Should I just delete the old blog and re-write it all on the new one or redirect the old blog articles to the new pages and rewrite them?  The blogger articles have no links to them and it's just content that I'd like to use.

The old blog has almost no SEO value at all but I want to use a best practice approach to not cause any damage to my new blog or have google thinking I'm stealing someone else's content.

[Casey_Bryan]

Hey Ed,

Firstly, my apologies for any typos, I’m writing this on my mobile!

Is the content going to be essentially the same? If so, 301 redirecting would be a smart move. Plus, even if there’s a small chance of the old blog having some SEO value, I would believe the safest option is to redirect on a page to page basis.

If you’re going to completely change the content and don’t want to have to worry about redirects then ensure you send the proper HTTP header: a 410 content deleted header. Once in place, I’d then do a fetch and grab on the old blog so Google drops those pages from its index asap.

I hope that helps somewhat

Good luck!

[Smileworks_Liverpool]

Thanks for that. How precisely do i do a redirect from Blogger?  I'm used to working in Wordpress? Is it in the tools somewhere or do I need to do it somewhere else?

[Casey_Bryan]

No worries. Likewise, I mostly work with WordPress, so Blogger is definitely not my forte.

It hasn't been updated for some time, but something like this plugin may help:
https://wordpress.org/plugins/blogger-301-redirect/

Or otherwise, some further digging may be needed

Sorry, I can't be of more help.

Good luck Ed!