Schema.org implementation for physician's office vs physician herself?

[Titan552]

Hi,

Regarding schema.org microdata, which page(s) should have the microdata?

1) http://schema.org/Physician  -- appears to be about the office.  Since we have all of the contact/address info in the footer on each page, should we do the same with microdata?  I can't seem to find a suggested implementation on schema.org

2. Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors?

Thanks for any insight!

[DanaLookadoo]

1. Wrap all instances of your NAP in the footers of your pages with schema.org/Physician. Use this same thing on your contact page, if you have one.

2. Use http://schema.org/Person for your individual MDs. Best practice would be to have a page for each doctor.

[Titan552]

Thank you!  But as long as the code is in the footer of each page, why do I need to add it again on the contact page?

Thank you!

[DanaLookadoo]

Titan552,

The key point is that you should wrap your contact information in schema on every page in which it appears.

Twice on the contact page? It's probably not necessary, but since the search engines look at body copy differently than footer segments, I recommend using it on the body contact content as well.

[Titan552]

Thanks I really appreciate your reply!