Outsourcing Adwords
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I want to outsource my Adwords campaign and I have a few questions. I have been playing with it for a few days-weeks but didn't have enough time to fully engage.
Where would I start?
What questions should I ask?
Are there any general goals before setting specific ones?
How would I know their price is right?
How to measure what they do?Thanks!
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I would define your goals and budgets. You need to ask them if they are members of the Google engage program. This is kind of a square zero level of competence(almost anybody can get in if they know enough to join)
I would discuss how they are going to measure success as well as what activities they are going to do to manage the key words.
You should pay around $100 per hour for a qualified person.
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Wordstream has published a guide on this topic and can be downloaded from the link below:
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It's also a good idea to know a rough starting area for keywords you want to rank up on (normally relevant to your business )
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Thanks for the link!
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I have gathered already hundreds of keywords relevant to my business, I will give Wordstream a try.
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This is a shameless plug of our services, but check out http://ppcplans.com We'd start you out at $400/month to manage your Google AdWords. You'll be hearing from Chris, and I'd love to help you.