Keyword Difficulty Showing ONLY Bing Search Volume (Exact Match)

[rholt]

Hi

I am using the "Keyword Difficulty" tool and selecting "Google US". But the report that gets generated shows "Bing Search Volume (Exact Match).

Is there any way to get "Google Search Volume (Exact Match)" being shown in the report?

Regards

[Schwaab]

The "Google US" means that they are analyzing the top results on Google to determine the keyword difficulty.

Google does not let people use their AdWords API (where Moz would pull search volume from) if they violate guidelines.  One of the guidelines was that you cannot scrape search results (which Moz does to determine Google US difficulty).  I believe the keyword search volume was switched to Bing  data work around this issue.  I do not believe there is a way to have the Google search volume display in the keyword difficulty tool.

Any one feel free to correct me if I got any of that wrong.

[kchandler]

Schwab, you are spot on.

About a year ago Google restricted access to this data to MOZ and many of the other big SEO software players in the industry. As an interim fix they now show Bing results. If you would still like to see the Google data you can get it at the link below via the keyword planner tool (you must be logged in):

https://support.google.com/adwords/answer/3141229

[ClearVisionDesign]

Also, due to the recent Google Hummingbird update, searches in Google are now secured whether signed in or not.  The (not provided) keywords You see in Google Analytics will increase from this point on.  I hope this doesn't mean the end of organic keyword data - how useful will the Keyword Planner tool be from this point on? Maybe someone could shed some light on that topic..

Will we be forced to rely on Bing to estimate search volume for keywords?