Simon Covell Divorce messed up my rankings, please advice?

[Rubix]

Hi there,

I was getting good ranking on some of the 'Divorce' related keywords but after Simon Covell name involved with divorce, I've just noticed that I am pushed back to page 4 today.

Page 1 is one full of magazine and newspaper websites, i don't think i can compete with them. Shall I wait and hope that this news will be old and hopefully they won't rank or is there anything I can do bring back my rankings? It was one of our good converting keyword

Thanks

[BrianJGomez]

Yes, unfortunately, there's nothing else you can do for SERPS for specific keywords that are being flooded with 'news' like this. I would just wait it out for a couple of weeks and see if those results go away. If not, perhaps modify my on page optimization to target some related keywords that are not affected.

[onlinechester]

What are you keywords exactly? Seems a bit  extreme that you've been completely pushed out. It makes you wonder if this will happen every time a high profile celebrity gets divorced? I'd be interested to see one of your keyword phrases if possible?

[GuillermoOrtiz]

Hi Sida,

Without knowing the exact search terms you are targeting, I would advise that you just monitor the serps closely to see which news results slowly slip. A lot of times these type of news outlets gets a temporary huge boost that slowly fades. Depending on the format and content of your site, I would suggest seeing if there is a way to capitalize on the recent news and tie Simon's divorce into a well written blog post or piece of content on your site. If you can't beat them, join them!

[ChristinaRadisic]

If you were doing well before this happened you could try news jacking and write an article which has a bit of news about Simon Covell's divorce but then goes on to give the reader advice.

[Rubix]

Thank you all,

Writing an article is a good idea actually, i might not get ranking but at least i might get some interest from Social Network.

If anybody else more advise, I appreciate if you share. Thanks!

[jesse-landry]

THIS! This is exactly what I would recommend. You should be excited; this is an opportunity to grab some new readers. Find some interesting dirt and figure out a way to tie it into what you do. Take a different angle on it and get it out there!

[KevinBudzynski]

Newjacking is an interesting field that is often overlooked. I think this would be an excellent blog  post discussing pro/cons and strategies (if anyone's has experience in it).