Enable Display Advertiser Support in Google Analytics... any issues?

[Furious-D]

Hi - thanks in advance for your response. Does anyone have any experience in enabling the display advertising in Google Analytics? I've read through Google support, but before I through the switch I was wondering if anyone has experienced any issues in making the switch to the new tracking tags. I read somewhere that Google conversion tracking and GA Goals were unable to record after enabling the feature directly in GA instead of Adwords.

Thoughts? Any issues?

Thanks!

[john4math]

We switched to using it right after it came out, and we haven't had any issues. The only thing I can think of is possibly some users could have an ad blocker that blocks all requests from doubleclick.net, but doesn't block requests from google-analytics.com?  Those people would be lost.

If you're going to use your GA goals and events for remarketing segments you don't currently have set up, I think you'll see a nice return on switching, even if you lose tracking for a rare person here and there.