Adwords for Video Question?

[adamlcasey]

Hi I'm just wondering how specific the targeting can be for an adwords campaign that targets youtube videos.

Specifically if the following scenario is possible...

If I was to promote a car alarm, is it possible to have my adverts show up before news stories of car thefts? i.e. can I pick and choose individual videos?

Thanks

[TomRayner]

Hi Adam

I'm by no means a PPC expert, but the adwords targeting for YouTube is about as specific as regular PPC targeting.  You can target by demographics, topics, interests and so on, so in theory I think you'd be able to do what you're trying there.

Rather than babble on, I'd definitely recommend taking a look at the searchenginewatch guide on Adwords for YouTube and also take a look at the WordStream how-to guide.

Hope this helps.

[PhilNottingham]

Yes, you are able to pick individual videos, categories and channels (though obviously this takes a bit of work) and you can also segment by interest groups and remarket as you would with normal PPC.

So, the targeting can be really quite specific. You could nail it down to be: people over 18 watching videos on this channel, who live in the following countries.