Keyword In Page Title

[Stoz]

Broad Keyword Usage in Page Title

Easyfix

<dl>

<dt>Page title</dt>

<dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd>

<dt>Explanation</dt>

<dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd>

<dt>Recommendation</dt>

<dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd>

<dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd>

</dl>

[RobertFisher]

James,

The way you do what you are asking is like this:

Create a new page: Totnes Hotels or Hotels Totnes

Your title tag convention will be like this: Totnes Hotels | Why the Sea Trout Inn Wins | The Sea Trout Inn

If you believe having a highly crafted set of kw title tags is the answer to ranking all on page one, do the same with each other term. Now, note that the current title tag you have is way over-long and the last part is essentially of no value. You are trying to use title tags as a ranking tool  when you would, IMO, be better served to think about who your customer is (hint - it's not Google/Bing/Baidu). Make it recognizable and relevant for your customer and make sure it makes sense from a UI/UX point of view.

Then worry about keywords in the Title Tag.

Hope that helps,

Robert