Tag usage based on Google keywords

[davhad]

We are making a site that will be a database of publicity stunts. We used the Google Keyword tool to find a bunch of words related to this.

The term itself has similar keywords such as [pr campaigns].

And also there are some derivative keywords as [bad publicity stunts], [famous publicity stunts], [celebrity publicity stunts]. Each bringing in 20-50 monthly searches for the exact term.

Some concepts appear slightly differently such as [famous pr stunts] and [famous pr campaigns].

We'd love our pages to appear on as much of these keyword searches as possible (overall we expect about 3k-4k searches /month on exact matching).

And we're planning to use these keywords as a our taxonomy for our post tags. That way the keyword appears in each stunt page AND there is a page for each type of publicity stunt.

As a general policy, what would be the best way to write our tags?
1. 'crazy', 'famous', 'bad'.
2. 'crazy publicity stunt', 'famous publicity stunt', 'bad publicity stunt'
3. 'crazy publicity stunt', 'famous pr campaign', 'bad marketing stunt'

Thanks for sharing your expertise.

[OrionGroup]

if you are using tagging (like in WordPress), I'd recommend blocking the tag pages from appearing in your sitemap and from being index by the search engines. It will just look like duplicate content.

Then, in your template, remove the link (or add a nofollow) from that tag that goes to the tag category view so that the keyword doesn't cannibalize your targeting away from the page you are trying to rank for that keyword.

This way, you can use tags as much as you want, and they will add text to your posts, but they won't mess with your indexing and won't create duplicate content issues.

Scott