Rich Snippets Inconsistent Display

[BenRush]

Hi Folks,

We implemented Schema mark up on our hotel details page many months ago now (previously we had a different mark up language, but switched to Schema during a complete page re-design). Its been live for plenty of time now and is being picked up in webmaster tools.

http://www.asiarooms.com/en/singapore/singapore/175433-orchard_hotel_singapore.html

Even before we switched to Schema we had a very inconsistent display of rich snippet data in the search results and this has continued despite the mark up being implemented correctly.

For example, a search in Google Singapore for 'Orchard Hotel Singapore' shows the AsiaRooms.com listing without any rich snippets. You can see that the vast majority of our competitors like Agoda, Booking.com always show rich snippet data (search for 'orchard hotel singapore agoda' for example).

I have checked the hotel in the rich snippet testing tool and its marked up correctly such that it should feasibly show the review count and the score.

http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.asiarooms.com%2Fen%2Fsingapore%2Fsingapore%2F175433-orchard_hotel_singapore.html&html=

Whilst Agoda and Booking seem to display rich snippet data on literally EVERY hotel, its very inconsistent for AsiaRooms which is extremely frustrating - feels like some kind of punishment or favouritism.

Any ideas why this might be the case and anything I could try to resolve it?

Thanks,

Ben

[OrionGroup]

Hi Ben, if it works in GWT but not showing in Google results, it's probably because Google doesn't think that page is important enough to show rich snippets. It is probably eligible, but not mandatory for Google to show.