Is image SEO worth it for e-commerce?

[DocdataCommerce]

I have been trying to find any case studies of people who have optimized images for SEO for their e-commerce website, but haven't been able to find any case study, indicating obtained results. I am wondering how much increase in Google Image search traffic others have been able to obtain when optimizing their e-commerce images for image SEO.

I need this information to justify development resources needed for for example an image sitemap, changes to file names and alt texts, title tags and possibly EXIF data. File size is already ok.

Hope someone has experience with this and can share some results.  Also, would be great if Moz would do a Whiteboard Friday about this (hint!).

[RossKernez]

Hi there,

It depends on how much competition do you have in your vertical. I have a client that gets a lot of traffic via images, but his niche is very small and his competitors do not have a good quality image, so he gets a lot of traffic.  In that case, it works great for him. If you have a lot of competitors in your niche it might not be a good idea.

Ross

[NakulGoyal]

Do you have any competitive insights available? Do your competitor's product images show up in Google Images? Do Product Images show up in the SERPS?

[Kuli130]

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