How does Moz gather the Keyword for my campaign in Moz Pro?

[House-Doctors]

Looking at my campaign on Moz Pro and I was wondering where the keywords are generated from as I did not put these in. Can someone please explain?

[Vanderlindemedia]

Is'nt it if you dont fill anything in MOZ will decide it for you?

Moz is a tool to get your website 'better', but you need to put some effort in it in order to make it work. A subscription is'nt going to magically improve rankings out of nowhere.