How do I get into the People Also Ask section?

[Virginia-Girtz]

Hello there,

My client is not appearing in the People Also Ask section on Google for their brand name and I'm not sure why. Can anyone help or explain how you get featured into these snippets? What's weird is when you google their brand name, the People Also Ask section comes up, but they only appear in one question. The other three are from their competitors which is obviously annoying for them.

Do you know how to get into the People Also Ask bit? Do I have to markup the page or is it simply based on popular questions and the best answers?

[LynnPatchett]

Hi!

A bit late but perhaps the following links help. Generally it seems the People Also Ask feature is often closely connected to FAQ and faq schema markup content on pages (not necessarily FAQ only pages!). If the questions you are looking at are related to your own brand  then I would try implementing some FAQ type content and see how that goes, you should have a good chance of grabbing some more results.

https://moz.com/blog/new-schema-types-to-create-interactive-rich-results https://www.searchenginewatch.com/2020/02/20/how-to-make-most-of-googles-people-also-ask-results/

Hope it helps!