What is the best way to go about building backlinks?
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Hi Lisa,
I would argue that rubbish and waste can be completely fascinating to a certain audience...my boys for example, who are ages 14 and 10. They are completely amused by anything having to do with...welll..you know...
I recently saw a billboard here in town for a septic tank company that used the headline "Howdy Doody"
Yeah. I thought it was funny, but my boys thought it was hilarious. So hilarious that they kept talking about it for weeks. Guess who I called when I needed my septic tank cleaned out?
Need I say more? lol

Dana
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Wow! Thats a rough one. I thought the incredibly exciting niche of paper shredding was hard
Well, I would be interested to know about some of the crazy stories of some of the guys picking up and dumping the trash. Have they ever found anything cool? Anything illegal? That type of thing.You could compare pricing for a geographic region that you service and make it very graphic heavy. For example where we are some municipalities make you use their dumpsters. Others there are multiple companies all vying for business. You could get the data on the different prices for the different dumpster sizes across all the companies and municipalities in your region and do a mini graphic to accompany a blog post about that. Then you could contact all your typical customers and let them know about this handy reference. This would be good especially if your client was the lower price or has some other unique selling propostion since it would be good for his business.
I know that isn't earth shattering, but there is always a fun way to put a spin on a boring niche. I am sure others will have good ideas too

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"Howdy Doody"
Ha ha... I thought that Robert Fisher and I would be the only people posting here who know about "Howdy Doody".
Thanks for the laugh.
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In my opinion, the author of this type of content should know enough about the industry that he/she can easily identify (or immediately knows)
-- the public misconceptions (these often will be very interesting to people)
-- what people need to know that they usually don't know (this surprises them and is very sharable)
-- the "hot button" issues (plenty of these about waste and they can go viral)
If the author does not know these types of things about the industry then he/she is the wrong author or he/she needs to do a lot of learning. There are a lot of topics in this industry that can get venomous. Lots more that are very touchy. All of them must be 100% technically correct when there is a lot of misinformation about this topic out there.
I'd talk with the client about this and be prepared to say that I am not the right person for this content job.
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You can add me to that short list of Howdy Doody aquaintences.
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Hi Dana,
Thank You so much for the two links you gave me, I'm going to start reading right away! Backlinks are the one stumbling block that keeps tripping me up as I'm sure it is for most newbies. I want to get my link building campaign going and I think the info you gave me is going to steer me in the right direction!!
I appreciate the info!!
Thank You,
Theresa

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Welcome, don't worry most of our heads are spinning most of the time.
My favorite approach is to look at competitors backlinks like you said, use:
- Moz open site explorer
- Alexa chrome app - go to backlinks section - must pay to view all - 10 dollar subscription
- Ahref
- google search query "links exampledomain.com" to view all links to a domain.
- similar web for referring sites
- Spyfu
- WordStream
- Semrush
- many many more
When viewing blogs in your nich often times the commenters name will hyperlink to their site and sometimes its followed. Comment a lot and start a disqus account to track engagement to come back to started conversations.
Start an account on quora, stackexachnge (many communities and for sure one or more for your niche whatever it is), reddit account, other forums.
Start posting on social media 20/80 - 80 % to build authority promoting other influencers stuff and 20 percent your content - after a while your truely good content will get promoted by your network for the viral effect - To find out more about online marketing be sure to check out my Digital Marketing blog called Digital Marketing Skills
Please leave a comment or two and please thumbs up this post if you found anything here useful.
Overall three prong approach to backlinking:
- Create link worthy content
- Be active in the online community - comment on blogs, answer questions on forums, and share on social media
- Link out to reputable website on your website
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Please private message me with your domain and I can give you more specific help. Thanks again and best of luck to you.
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When talking about waste removal I guess it depends on the audience. If the website is for commercial clients, you could talk about the advantages of using this service. Look for any added value like:
- Tax Deductible benefits
- Recycling certification which can make clients more desirable
- Proper disposal of hazardous waste
- Educating clients
- How Brazil is using waste to power Rio
- Tech developments in the industry
- Sustainability and your clients
- Here is a link to 35 medical waste and disposal blogs
I agree that waste disposal is not a very captivating concept but if you can spin it to something that could be advantageous to business owners (waste companies clients).
All this is for content creation on a waste removal website but for backlinks you would need to reach out to webmasters whose readers would benefit from the content on your site.
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