Question about reciprocal link building. I'm not an SEO professional, just a local service business owner.

[FVLMS]

I did a link page on my website 13 years ago and never took it down. Should we scratch that page all together? Is it ok with Google to do a page on Recommended local service providers. Maybe I can keep some of those reciprocal links if that's the case...

[WebQuest]

Hi Jeff,

I think you'll be fine with a local service providers' page, even if they link back to you within the same capacity. Google's aim is to root out spam and links that don't make sense. In this case, its perfectly fine. A good question to ask yourself when placing the link is "Does this link make sense to be here? Does it help the reader?" If it does, then go ahead.

The internet is full of examples of websites linking to each others' resources and guides.

Hope that clears it up!

[Nozzle]

I agree with Mazen.

If search engines didn't exist and you would still create a page that includes a list of recommended local service providers, then it is totally fine to leave that page up.

Boyd

[MiriamEllis]

Hi Jeff,

I'd be surprised if it's hurting you in any way. However, it's good that you're thinking about it. Now could be a good time to modernize your approach to building relationships with (and links among) related businesses in your community. My latest post on the Moz blog is all about this, and you might find it a good read: https://moz.com/blog/2020-local-seo-success

*See particularly the Q4 strategy section.