Ranking drop after new website

[Frog-Marketing]

Hi there,

I have a new client who has just had a new website built (by someone else). It was quite a major change as it was 12 years old and has just been moved to Wordpress. However although they are by and large happy with the new site, they have lost a lot of their rankings in Google. The content and menu structure is apparently identical. I told them I didn't think this was unusual but I'm not sure how easy it will be to get them ranking again. Where are they likely to be starting from? Is it a case of starting from the beginning or will there be some residual ranking capability left over? Or can they expect a full recovery over time?

I was going to start by looking to see if things like tagging and meta data has been filled in (I will add the site to my Moz account) but is there any way of comparing the old site with the new for SEO purposes?

Thanks so much,

Sarah.

[KevinBudzynski]

Is the url structure the same? If not, did they do 301's?

[Frog-Marketing]

As far as I know it is exactly the same... Is there somewhere I can get a sitemap of the old site? Thanks for replying!

[KevinBudzynski]

If a sitemap existed, you could pull from cache or server. If not, you can recreate one via Google Analytics/Log data.