What would be the optimum URL structure for an inbound tour operator that sells tours in Jordan?

[rakan]

We are an inbound tour operator in Jordan. We have just redesigned and restructured our website.

We sell tours in Jordan (Jordan Tours) and this is the primary keyword we are targeting.

Our Jordan Tours page includes different tour categories. Each category takes you to a number of tours to choose from.

What would be the best URL structure that will optimize our ranking for "Jordan Tours"?

A. /jordantours/tour-type-category/tour-name

B. /jordantours/tour-name

C. /tour-name

I have to admit that two weeks ago we launched the new site and went with option C. by intuition, aiming at reducing the clutter for a better user experience. So if C isn't the answer, is it worth making the change and applying 301 redirects after our new pages has been indexed for 2 weeks?

Your insight is much appreciated.

Thank you,

Rakan

[irvingw]

It depends on your TLD and if the keywords are already included in your domain name.

[rakan]

Thanks for your answer.

My domain name has no keywords whatsoever. My TLD is .com.

[irvingw]

OK so you're only doing Jordan tours. And you're not doing other things that would require you to make sub folders, such as tours, hotels, flights.

Do keyword research to make sure exact match "jordan tours" is your main target and not "tours in jorden" for instance. Also feel free to mix it up

I would think that your C option is the best, since the keywords in the filename is better for SEO than in the directory

www.yoursitewithoutkeywords.com/

www.yoursitewithoutkeywords.com/jordan-bike-tours

www.yoursitewithoutkeywords.com/5-day-inclusive-tours-in-jorden