What is the reason my ranking down?

[Packersmove]

Hey Guys, My name is Niraj Jaiswal from India! My website is that Rakhi Bazaar and my lots of keywords like send rakhi to the USA, send Rakhi to Canada, send Rakhi to the UK, send Rakhi to Dubai my previous ranking is better than now ranking. I do not understand what's going wrong. My domain name is "https://www.rakhibazaar.com/". What I do??

[effectdigital]

It looks as if your (estimated SEO) traffic has actually been declining since January 2017:

https://d.pr/i/QcDriP.png (SEMRush screenshot)

https://d.pr/i/SpwvlF.png (Ahrefs screenshot)

... so this isn't a sudden thing, it looks like your site has been in decline for over 2 years (around 29 months, or 894 days). This usually means that you have a lot of things that are going wrong (not just one thing) and that your investment in good SEO and 10x content has been poor for the last couple of years (which you are probably now feeling pains over)

In late August 2018 you had a gigantic spike in referring pages:

https://d.pr/i/4Fgjjv.png (Ahrefs screenshot)

... I reckon that would have looked SUPER obvious to Google and maybe Penguin kicked off, making your situation even worse. Majestic SEO shows exactly the same thing:

https://d.pr/i/5QbQP3.png (Majestic SEO screenshot)

https://d.pr/i/PDrPg8.png (second screenshot from Majestic)

Moz's "Link Explorer" tool might show similar, but can't navigate back far enough in time (d'oh! Still it's running new tech so I guess that creates a time barrier of data-linking from OSE to MLE)

This is how your site looked in October 2016 (just before the serious drops began in January 2017):

https://web.archive.org/web/20161027015942/http://www.rakhibazaar.com/

This is how your site looks now:

https://www.rakhibazaar.com/

... it looks basically the same! Even the page title hasn't changed, except from changing "Rakhi 2016" to "Rakhi 2019". The site gives off all the signals of a website which someone once made, never really invested in again or pushed further - and thus which is destined to die in the future

Mobile UX has improved a little bit, but that's basically it. Nothing revolutionary has happened, the competition has caught up with you and your site is becoming old and obsolete with no 'modern' USPs, no modern value-proposition or value-add for end users. 2016 SEO is not fit for 2019 (not even close!)

In this video, Rand talks about creating web-content (which is ANYTHING a user digests digitally, which exists on a web-page - NOT limited to 'just text'): https://www.youtube.com/watch?v=ZLrKFRYGM5M

^ you should really listen to the ways in which SEO has changed over time

What your site lacks is a unique and credible "value proposition' (which is a proven, qualified business-level integration - NOT a simple quick tag you can optimise). Miley from Google talks about that here: https://www.youtube.com/watch?v=6AmRg3p79pM (you only need to watch her talk about "Issue #1", after that the rest of the video is not relevant)

In the future you need to think about how 'good unique content' is not good enough in 2019: https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday

... and then you can think about creating 10x content: https://moz.com/blog/how-to-create-10x-content-whiteboard-friday - or experiment with something like the "Skyscraper Content Technique": https://www.youtube.com/watch?v=J9h-9BIC1VU

Think about the story of your brand and what you're bringing to your audience. Think about the unique value-add which your site should 'add' to the internet (which doesn't exist now). Think about the value proposition sof your business and website and how you can unify those in a digital format

[Packersmove]

Thank you so much dear! Now i am working on it.

[effectdigital]

Not a problem