What's the best way to search keywords for Youtube using Moz Keyword explorer?

[Dustless]

I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?

[DarinPirkey]

I like to use Keyword Explorer for YouTube research the same as I would for SERP  keyword research.  The difference is I look at the keywords differently.  I try to think of the "user intent" and how it would differ from a web search vs a video search per se.

As an example, let's take the keyword "NBA sneakers".  (I know nothing about sneakers but it's the first thing that came to mind)

User intent for organic search might default to "buy nba sneakers" as the dominate interpretation.  For the most part when people do a Google search for "nba sneakers" they will probably be looking to purchase sneakers and the results will generally be "stores" in the top results.

When someone is on YouTube, the default might be to compare or get more information about the different popular sneakers that are out right now.  Generally it's people looking for a visual vs actually purchasing. (not that they won't want to purchase soon)

Keyword Explorer will help you find questions and keywords around the topic you are researching, you'll need to decide what the intent of those keywords are based on user intent.

You can read more about user intent here --> https://moz.com/blog/a-guide-to-setting-up-your-very-own-search-intent-projects

and here is some information about building an intent-based keyword list here --> https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list

https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list