Best Way to Seemlessly Use Moz and Google Analytics

[Symmetri]

Hi All,

I have Moz Pro and I am beginning to explore Moz Analytics. I currently use Google Analytics for pretty much everything and I am almost at expert level at using the GA interface so I'm ready to learn a new tool and have a second source of data!

My question is: what's the best way to get the most of Moz Analytics and GA congruently? Off hand I know that Moz's keyword, rank, and link data, including competitive insights, is more comprehensive than GA. But how else can I use Moz and get the most out of the Moz Analytics?

Looking to really dive in and discuss how we can make use of both!

Thanks - Vee

[GPainter]

You can import some of the GA into your moz pro

Campaign settings > Google analytics

It's not as in-depth but its good for an overall look at things

You can also use Moz to grade some of your pages great to find any errors on site etc. I recommend you take a look through the help guide some good tips in there

[Symmetri]

Hi Chris - thanks!

I've linked my accounts

Have you compared any numbers from Moz to GA? For example the 'visits from organic search numbers"?

[GPainter]

If I'm honest I've not but I assume its pulling the numbers straight from GA and so have no reason to assume there would be deviation.

If you like number crunching you can look into webmaster tools and get some numbers from there too.

[Miranda.Rensch]

Hi Veronica!

Here's a few things you can do with your Moz Subscription that might be worth checking out:

• Moz Analytics provides crawl data -- We crawl your site and look for issues with how the site is set up that may impact a search engine's ability to crawl your site's content. You can use this to make sure that all the pages on your site can be found and ranked on search engines.
• On-page data -- If you go into GA and look at the keywords already sending your site traffic, you can track all of those in Moz Analytics. The next week, we'll automatically grade each top ranking page for the keywords you added (A means the page's content is really well optimized for the keyword, F means not so much). If you click into a grade report, we provide recommendations on how to better optimize for that keyword.
• Link Data - As you mentioned, we provide information about the highest quality links you're receiving (one of the biggest factors behind where you rank in a search engine), links your competitors are getting, and places where a site mentions your brand name, but doesn't link to you (link opportunities).
• Brand & Mentions - You can use this section of Moz Analytics to track where certain terms are being mentioned throughout the web. This is useful because you can track your own brand so you can get involved in those conversations. You can see who is talking about your competitors / industry and find content outreach opportunities or other places to get involved in the conversation. It may also give you ideas for new content to write.
• Research Tools - By having a paid Moz Subscription, you can also use all of our research tools. Open Site Explorer is great for link research. Rank Tracker and Keyword Difficulty are good supplements to keyword research. Followerwonk provides some really interesting tools for growing your social network size and influence. The Moz Toolbar makes it really easy to do research on the fly while you browse the web.

Let me know which of these areas sounds like it might be of most interest to you and if you have any other questions I'd be happy to answer them! Thanks,

Miranda Rensch - Product Manager