Google ranking penalty: Limited to specific pages or complete website?

[vtmoz]

Hi all,

Let's say few pages on the website dropped in the rankings due to poor optimisation of the pages or hit by algo updates. Does Google limits the ranking drop only to these pages or the entire website will have any impact? I mean will this cause ranking drop to the homepage for primary keyword? Will Google pose the penalty to other pages in the website if few pages drop in the rankings.

Thanks

[ANGLERTechnologiesUSAInc]

Hello vtmoz,

Nope. If rankings drop for certain pages are due to few keywords, it affects only the pages where they are placed and not for other pages / home page. when primary keyword is deployed widely across the website, Yes... you can see some drops / changes in the rankings.

Also it's not penalty from Google, but your webpage / website is not upto the ranking recommendations from google. Hence just make sure your optimization for the keywords are done properly for the placed pages and recommend using unique keywords for all pages apart from few primary keywords.

www.angleritech.com