Hreflang - different navigation for all countries

[AMAGARD]

Hi all!

Currently we are implementing the href lang tag. I'm not really sure how to solve this:

We sell our products in the Netherlands and Belgium. For the Netherlands we have 1 category page for pebbles (stones) which contain both rounded and non-rounded pebbles. In the Netherlands there is not really a difference between them (people search for pebbles and that's it). The URL:

https://www.website.com/nl/pebbles.

In Belgium there is a difference (people specifically search for rounded/non-rounded pebbles). Therefore, in Belgium we have 2 pages (we don't have an overall page):

https://www.website.com/be/pebbles-rounded.
https://www.website.com/be/pebbles-non-rounded.

My question now is, what to do with the hreflang tags on these pages?

Thanks in advance!

Best,

Remco

[katemorris]

You don't, it's not the same content. Unless you make a general pebbles page for /be/, the hreflang won't make sense, it's not the same content. Those subfolders should be claimed in GSC and geo-targeted to those countries.

[AMAGARD]

Ok, thanks Kate!