How do I see amount of traffic to a particular page on a website?

[jbcorcoran]

I am trying to figure out how much traffic goes to a particular page on a website. How would I go about finding this?

[JohnSammon]

Hey There! Have you had a chance to install Google Analytics on your site?

If so, you can see this by going to Google Analytics. On the left side of the page:

1. Click on behaivor

2. Click on site content

3. Click on all pages

It will then display a list of all of the viewed pages on your website.

I hope that helps!

John

[effectdigital]

I am assuming the site isn't yours and doesn't belong to you. That makes things trickier and it means you'll be working with estimates, but it doesn't make things completely impossible!

There are tools which monitor Google organic search positions and paid ads (AdWords) in order to specifically estimate the Google traffic which a site or web-page might be earning.

SEMRush is one tool (paid, though you can get some limited data for free):

• https://www.semrush.com/info/wikipedia.org

You can see a little chart here:

• https://d.pr/i/P2GoDU.png

They basically look at search and ad rankings and then estimate traffic by pitching CTR (click through rate) data against ranking position data. It's very ballpark, but it is at least something you could look at. SEMRush also has a "chart tool" whereby you can input sites and metrics and build comparative charts (quite nice). Keep in mind you can only see traffic data by Google region (e.g: USA / Google.com or UK . Google.co.uk) and getting to an all-encompassing global view can be tricky (and time consuming)

Ahrefs costs more but we have found their traffic estimates to be more responsive, accurate and easier to manage (especially if you just want to see flat global data):

• https://ahrefs.com/site-explorer/overview/v2/subdomains/recent?target=wikipedia.org

Again, it's a paid tool with some free data. You want to be looking here:

• https://d.pr/i/4KJVOM.png

The only thing you are seeing there, is organic (SEO) traffic, not PPC (paid search) traffic. Although the data is narrower from one perspective, it's much easier to get global data. In addition to that, I do find the data to be more accurate, especially since the search volumes which Ahrefs uses within its traffic estimates contain click-stream data to enhance accuracy:

• https://help.ahrefs.com/keywords-explorer/faqs-and-troubleshooting/how-accurate-is-keyword-search-volume-in-ahrefs

That being said, nothing is perfect:

• https://help.ahrefs.com/site-explorer/faqs-and-troubleshooting/why-dont-the-organic-traffic-numbers-reported-by-ahrefs-match-those-i-see-in-google-analytics

Some people have even done studies comparing different tools, including SimilarWeb's traffic forecasting which I have little / no experience with:

• https://www.screamingfrog.co.uk/how-accurate-are-website-traffic-estimators/

I heard down the grapevine a few years back, that SearchMetrics (which is quite expensive) is actually pretty good at all this stuff. What I was told was that, they buy ISP (internet service provider) data and use that to forecast and estimate traffic to different sites instead. If that is true, it would be by far the most accurate traffic data available, but would come at a premium.

I believe that earlier on in my career, I had a little play and it was pretty robust. Platforms change though, you'd have to contact them to see if they still offer similar data.

As you can see, there are different options with different strengths and weaknesses. Accurate, digital, legal competitor surveillance technology is seldom free. Even if you're not buying the data from the competitor (who would never sell it to you! Plus it might be fiddled...) - you're still paying someone. Either someone who resells ISP network data, or someone who has 'done something clever' to get more accurate Google-traffic forecasting than the rest.

Hope this helps

[meghanpahinui]

Hi there!

Thanks so much for the great question! Are you looking to see traffic data for your site or for a different site? If you're looking to see the traffic for your site and you have Google Analytics you can sync your GA to your Campaign to see traffic data for your landing pages. I have a great guide in our Help Hub which talks more about this, as well: https://moz.com/help/moz-pro/traffic-from-search/overview

If you're looking to see traffic data for another site for which you don't have GA data, I'm so sorry but we don't have a tool that will show that type of data. I'm sorry about that!

I hope this information helps! If you have any follow up questions or if you need anything else, please feel free to email us at help@moz.com.

[jasongmcmahon]

Whos website?

If it's your site the Google Analytics or Search Console will give you that data.

If its someone else then, as effectdigital detailed use something like SEM Rush or Ahrefs