What would you do about this Pillar Page conundrum?

[scjames]

I am re-organizing site structure for an e-commerce site. Here's the problem I have:

The product (shipping container) is available to BUY and HIRE in four sizes, for example a 20ft container is one of them. Now, should I have a 20ft container product page for buying -- and also a 20ft container for hiring?

I want the container sales and seperate container hire page to be pillar pages, if I don't have any cluster pages for the different container sizes below them it I'm worried it'll just be floating out there in the ocean while the sales page gets all the cluster love. At the same time I don't want to have something that looks like duplicate content with 20ft hire and 20ft sale page. Any ideas please?

[Roman-Delcarmen]

As I understand you want 2 main pages, your product pages are related to shipping containers.
At this point, you have 2 options, build several pages for each product/services will all the variations or just build 2 main pages. Let's assume you have this 2 pages.

• www.yourwebsite.com/buy-container/
• www.yourwebsite.com/hire-container/

Also, you mentioned that you have 4 sizes available

• size-1
• size-2
• size-3
• size-4

So the best way to deal with this problem is using Anchor Links
so instead of having several pages with many size variations, you will have
just 2 strong pages

How to Create Anchor Links in WordPress
https://kinsta.com/blog/anchor-links/

So your URL structure will look like this one

• www.yourwebsite.com/buy-container#size-1
• www.yourwebsite.com/buy-container#size-2
• www.yourwebsite.com/buy-container#size-3
• www.yourwebsite.com/buy-container#size-4

-------------------------------------------------------------------->

• www.yourwebsite.com/hire-container#size-1
• www.yourwebsite.com/hire-container#size-2
• www.yourwebsite.com/hire-container#size-3
• www.yourwebsite.com/hire-container#size-4

Wikipedia articles are a good example of what I'm talking about
if you search for Shipping Containers on Wikipedia
you will found this article https://en.wikipedia.org/wiki/Shipping_container

So this page try show all the important content related to shipping containers

• type of shipping container
• Corrugated box
• Wooden box
• and so on

If you go the page
https://en.wikipedia.org/wiki/Shipping_container
if you check the table of content will look like this

• Types
• Intermodal freight containers
• Corrugated box
• Wooden box

If you check the code you can inspect the code and take a look of
how Wikipedia use anchor links to build strong pages. So Basically on that page, you will found all the relevant information about this specific topic such as sizes, materials, international norms etc.

These pages are called **10x content **here on Moz, **Cornerstone content **on Yoast or Money Pages on Affiliate marketing. The idea behind is building strong pages rather than dilute your content, trust, link-juice using several pages.

Hope this information helps you to answer your question

If the answer were useful do not forget to mark it as a Good Answer

Regards and have a great day

[scjames]

There's gold in your answer Roman, thanks for taking the time!