Home Page optimising for Office furniture online

[KellyDSD86]

Hi I have a full page for office-furniture-online. With a fair bit of text on it!

We use visual composer for this on wordpress - but we can't get a rank for it

I wondered whether as it is our key term - whether we should focus on the home page for this - but the issue we have here it the amount of text we can add to the home page without it looking silly - could we have a slide in side tab with information on or is this frowned upon?

[Roman-Delcarmen]

Well, there are many factors which can influence the performance of your site SEO.

• Which keywords are you using, are they long tail keyword or generic keywords?
• What about your link-profile?
• What about of the link-profile of your competition
• Your site structure and your internal links

[TimHolmes]

Some great points from Roman.

Also of note! How old is your site? Are you providing rich unique content that serves the customers needs? Office supplies if a very competitve market and can take time for your SEO to take effect.

What are you looking to rank for? your brand name or products anc product categories?

I used to work for VOW  (Then - Post Office shop, Caboodle, FindMySupplies) and Mamas and Papas here in the UK and invariably the home page was pretty much reserved for brand traffic. I would imagine you ideally would want your category and product pages to be the main ranking pages giving the customer the quickest route to basket.

Cheers 
Tim

[JohnSammon]

Great points by Roman and Tim!

I'm willing to bet that this keyword is super competitive and you'll really need to dig in in order to rank for it. The things that I would start with:

1. Competitor analysis for the specific keyword (per Roman's recommendation) - evaluate 2-4 top competitors

2. Competitor backlink analysis

3. Optimize the indivdual product pages first - go for longtail keywords in order to try and get some organic ranking