Can't get my site recognised for keyword

[Rutts]

My site prettycool.co.uk and primary we sell fascinators, the problem is I can't get the word fascinators to be listed by Google. We are on the 1st page for most colours ie. pink fascinators, blue fascinators etc. but for the term fascinators even if we fetch we are listed for a couple of hours and then disappear. I've checked for keyword stuffing but our site sell fascinators and we need to have this word in our site and other sites have a lot more references to the term and are listed on the 1st or 2nd pages. We used to be listed on page 1 for many years but the last 2 or 3 years dropped back to page 4 but now nothing.  Any help or suggestions would be fantastic!

[evolvingSEO]

The big issue I see here is that you don't actually have a page targeting JUST "fascinators" - it would be something like https://www.prettycool.co.uk/fascinators.html - kind of like you have all wedding accessories - https://www.prettycool.co.uk/wedding-accessories.html

The reason is, the homepage is not the best page to rank for just fascinators since you sell other things, it's not the best relevance match.

So create a page for All Fascinators

[BlueprintMarketing]

Dan took the words out of my mouth I would do exactly what he just described honestly.

When you search your site for

| Search for:    fascinators |

You see a lot of good content but it in hub pages as Dan would say and I agree with him on that as well.

Sincerely,

Tom