My competitor is ranking above me for a branded search in Google. How can I come back on top?

[ogiovetti]

I work with an organization that is ranking #2 for a branded search term, second to a competitor. They have zero similarity between their names, and we've worked with them to up their SEO game around all major areas (one drawback: SquareSpace is killing their site speed). Their DA is 59, the competitor's DA is 77.

What are some smart, specific ways that we can help our client come back out on top?

[Roman-Delcarmen]

Well, in that case, you need to focus on 2 thinks, internal linking. use this search operator

• site: yourwebsite.com  "keyword"

In that way, you can add strong internal links using your main keyword, also you should try with schemas adding your brand info or you should check all the Do-Follow links pointing to your competition and compare that with your own backlink profile. There are several ways to do it. But without any other information, there is not too many advice that comes to my mind.

Regards and Good Luck