Brand name not ranking in Google

[Spotler]

Hi Moz'ers,

Could you help me with something I cannot seem to figure out by myself.

In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com.

Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38.

It would be wonderful if you could help me. Let me know if you need more information.

Best,

Simone

[Slumberjac]

Have you set up a Google + account? - https://www.google.com/business/

Set one up and fill in all your company details, photos etc.

then verify your domain on it.

Also get a your address verified by having a Google postcard sent (or sometimes you can do it via a landline)

Then get a couple of reviews.

Get the above sorted and it should show up in no-time!

[Rajesh.Prajapati]

Are you sure? I am finding your site with this keyword "spotler" on google.

[GastonRiera]

Hello Simone,

I think this is a problem of regional targetting.

Well you are definetelly indexed. I get 290 results with site: search.
What i can see is that you have a gTLD and you want to rank for netherlangs. Have you configured the language in Search Console?
Cant see it from here, have you redirected the old site to the new one? That might help a little.

Let me know if those already done, in order to dig further.

Best luck.
GR.

[Spotler]

Hi Gaston,

Thanks for your help! I've added a hreflang to the site, is that what you mean with configuring the language in GWT?

Best,

Simone

[GastonRiera]

Simone,

I've meant to set the configuration in Google search console, going to: search traffic -> international configuration. There go to the country tab and select your country.

Best luck.

GR.