Is a new website the only way to get better rankings?

[franklin-bell]

Our website is https://www.franklin-bell.com.au. For a while now we've been trying to get a few of our pages on there to get a better rank on google.

A local SEO agency told us that some of our pages are not like "the modern standard" for web pages, but our page score for the keywords we want is 90% and higher.

Do we really need to completely rebuild the website (it was built in 2014) in order to get better rankings? Or is it sufficient to have the 97% page score and then just get some back links and social media referrals etc.

Thanks in advance.

[MiriamEllis]

Hi Jaun!

Typically, a site rebuild is required when:

1. The site isn't performing well due to technical barriers (like it's been built in Flash and can't be indexed properly)

2. The site isn't usable by humans (for example, it doesn't render properly for mobile users)

3. The site isn't usable by the business (like there is no CMS for the business to use to build out content on the website without having to have help from a third party)

Did the company that audited your website specify any of these problems in their recommendations or are you experiencing any of these issues? Did they provide details about what they meant by "modern standards"?