Regional Sitelinks

[surf1234]

We are a global brand & have each regional site setup as a sub-domain.

au.mybrand.com
eu.mybrand.com
us.mybrand.com

I have noticed for branded searches in Australia the SERP is showing the regional site (au.mybrand.com) as the first listing = great

BUT the sitelinks below are showing for the USA site us.mybrand.com = incorrect

Any ideas how to resolve by marking up the code or in Search Console?

Chris

[SEOBrunch]

Does your site have hreflang set up? see: https://moz.com/learn/seo/hreflang-tag

It's a way of defining what pages should be considered in regional search results when other options are available. It can be a bit of an undertaking but worth it if you are operating different pages for different regions.

[katemorris]

You can geo-target the AU and US subdomain to the respective countries, but you can't target the EU as it isn't a country. HREFLANG can help as well, it depends on the differences in the content. You can do both, but in terms of what you should do:

HREFLANG = regional language changes (US English vs AU English)

Geo-Targeting = content changed to target that specific country (ex. products sold in the US but not AU, or extra regulatory content due to a country's laws OR (and a better example) the content needs to be different because selling your product in AU vs US is different like Christmas cards in each country, one has Christmas in summer and the other in winter).