Organic Sitelinks

[Rossconlon]

Hi.

I am looking after a website in Ireland called CarsIreland.ie

When you search "carsIreland", I come number 1 and the organic sitelinks appear

however

When you search "cars Ireland", I come number 1 and the organic sitelinks Do Not appear

why?

[seanginnaw]

Hi there,

The first search is for your exact brand name, meaning that there's a huge likelihood of that particular search being for your brand and nothing else. Because of this, Google can figure out that the searchers intention is to find you, and will show more of your website in first position.

The second search for 'cars ireland' is a lot more generic and might be searched by users that aren't familiar with your brand. For this reason, Google wouldn't show your organic sitelinks because you're unlikely to be the best result for the majority of these searches.

I hope that helps,

Sean