Can anyone show me a good example of Microdata for a site

[ClaireH-184886]

Hi, i am just learning about microdata after being told that it would be a good idea to have this for my site www.in2town.co.uk  as i understand it, if i put this in, then it will allow google to understand more about my page

I have been reading about it here https://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170

and would like to know if anyone is using it and if it is making a difference, also can anyone show me some good examples on a working website please

i work in joomla so as i understand it, i would have to put this in each page to help google understand more about the page and its content

any help would be great.

[AlanBleiweiss]

Structured data is extremely beneficial when executed properly and under the right circumstances. It's not usable for every single piece or type of content on a site though.  So the first challenge is to determine what on your site is viable for being coded with structured data markup.

For example, on the article you referenced, Google gives some examples of the types of content that would benefit from this:

• Reviews
• People
• Products
• Businesses and organizations
• Recipes
• Events
• Music

There are many more uses nowadays - article authorship information, publisher information, and a host of possibilities thanks to Schema.org - a collaborative effort between Google, Bing and Yahoo.

Want to go even further, you can then layer in the Facebook OpenGraph system on top of that - a completely different way to markup content information for crawl-ability improvements.

As you scan through all the various types of data that could qualify, from there it's a matter of following implementation guidelines.

If you've done any type of search recently for sports scores, weather, searches with "reviews" in the search phrase, "Current events in ____", you've likely seen structured data integrated into some of the organic results - when you see it, it's pretty obvious in that it provides very specific types of information, presented in very clean visual ways as compared to purely seeing a page title and two line description of the page.

[ClaireH-184886]

Thank you for this, looks like i need to get on top of this and start using it on my site.