Moz's new Link Explorer, including our revamped index and DA/PA scores is now open to everyone!
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Hey Nathan - Great to hear that you are digging the new visual. Could you please give a bit more detail about your request for clicking through to view competitors stats?
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Thanks to the Moz Team for your dedicated work creating the new Link Explorer. I find it does help to uncover a better overall story to understand DA changes and to compare competitor metrics. It is nice to see Moz consider how Google ranks a site and attributes greater trust, authority, and ranking power to one over the other
I will use this information to update our Healthy Backlink Profiles are Critical to Build Site Authority.
Thanks for the article Ian Watson.
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When looking at Inbound links, why is there such a discrepancy between Moz and Google Webmaster Tools.
Moz: 10.3 million
Google: 217,833 -
Yasss! So the past few years I have been a die-hard Ahrefs fan to be honest. However, the new Moz Link Explorer is my new favorite tool for link analysis by far. Well done on this tool and the stout index as well Moz team!
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Very good, works like charm. I do not need to wait long before my DA/PA updated !
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Thanks Moz team! you did a fantastic job with the new link explorer!

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I cannot speak to the count of inbound links that Google Webmaster Tools is reporting, but they are reporting far less than Moz and the other third party link indexing services. Without being able to dig into the link in your Webmaster account it is tough to say for sure, but within our index and others I am seeing a lot of follow links from site like Tumblr, Wordpress and Blogspot so there is a chance that Google is counting only one link where we treat each Tumblr or Blogspot subdomain as a domain and a link from that domain.
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Hi Ian Watson. We have 2 questions (hopefully you are still monitoring this thread)
1. In the case of an old-page.html that is 301 redirected to current-page.html, will Link Explorer automatically assign inbound links going to old-page.html to the current-page.html ?
2. What is the purpose of showing "Internal, followed links" and "Internal, nofollowed links" on the COMPARE LINK PROFILES PAGE? What good does it do to know or compare those counts?
Thank you!
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Hey Gregory,
For 1, we are really close on our work to pass links via redirect. Once we have that work complete you will see those links automatically passed to the current page.
For 2, in our customer research phase of this project some folks wanted to see this type of comparison. We wanted to share as much data as we could in that table. This could provide some insight into how much content that site is looking to get indexed, or show that the site is not quite technically optimized.
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hello mam can you please tell me how to rank inner keywords through moz tool please
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Hi
I made some test comparing the new Link-Explorer vs other tools, I made a quick test and the results are impressive if you compared with the old Open-Site Explorer.
For the test, I had evaluated a site and linking domains
- Semrush > 12
- Moz > 223
- Ahrefs > 233
- Majestic SEO > 159
The results of the new Link-Explorer is equivalent to Ahrefs. It beat it to Semrush and Majestic with a big Margin.
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Hello Moz Team Please Tell Me How To tackle Competitors Keywords any tool to find competitors keywords Office.com/setup
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Hey!
You can find you SEO competitors in a few steps with Keyword Explorer, which is included in our Moz Pro subscription.
1. Enter your site into Keyword Explorer https://moz.com/explorer/site/overview
2. Select and search a keyword that you’re ranking on the top page for (the top 10 results)
3. Click SERP Analysis
4. Save the top ranking URLsYou can do the same for a target keyword
1. Enter your target keyword into Keyword Explorer https://moz.com/explorer/site/overview
2. Click on SERP Analysis
3. Save the top ranking URLsYou can then go on to find competitor overlap to build on your keyword lists and get content ideas.
1. Enter your site into Keyword Explorer
2. Enter two of the competitors URLs that you just collected
3. Click on the Venn diagram to see the areas of most overlap to see keywords the top ratings urls also rank for
4. Use this ideas to build keyword lists, add them to your Campaign to track and optimise your content.Any further questions, feel free to reach out to help@moz.com