OSE Stats - Number of Unique C IP's and PA/DA keep going up and down. Why?
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For the past 3 months (if not more) I have been checking my sites stats on OSE and have noticed drastic decreases and increases in unique C-IP's, ranging from 600 to 1200.
I have also noticed the PA & DA going up and down by 5 points.
We have a talented team that work hard to market our business ethically with strong content and PR relationships, white-hat link building all the way, active social media and a dedicated on-site technical team.
The data from MajesticSEO seems to be a lot more steady and consistent.
Why is OSE showing drastic changes in 1 to 2 week intervals?
Many thanks
Ross
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OSE crawls a different number of domains/pages with each update. It is normal to see fluctuations in all of these metrics for for links to appear/disappear in OSE reports.
OSE and Linkscape data is an extremely valuable for gauging site/page strength, as well as a healthy amount of backlinks to a given page. I do not think it is a great tool to use for benchmarking your site authority or backlink profile growth, due to the inconsistencies between their indexes (or is it indices).
If you are tracking competitors with it, you will likely see similar fluctuations in there data as well.