Track rank by multiple zip codes, radius, or state?

[dekrem]

I work for a hospital that serves patients in multiple states. I'd love to track keywords locally, but entering one town or zip code at a time would take days. Is it possible to track locally by multiple zip codes, by radius, or by states?

[tawnycase]

Hey there! Tawny from Moz's Help Team here. 
Sorry for any confusion! Our locales are actually not as broad as ZIP codes, though ZIP codes are partially how they're defined.

The locales are tracked as a defined region with borders established by Google. It's hard to say exactly how Google is defining these areas, but it is likely related to ZIP codes and IP addresses.

I found this article while I was researching — it doesn't have exact answers to this question either, but had some valuable insight into Google's local search results: http://searchengineland.com/everything-need-know-pigeon-algorithm-211771. Section 7 of this resource would be the most relevant to how those locations are defined.
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I'm afraid you would need to add smaller, individual locations to be able to track locally for those keywords. 
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​If you have any more questions we can help with, please feel free to reach out to us at help@moz.com and we'll do our best to answer all your questions.

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[dekrem]

Hi Tawny,

Thanks for the response. I'm at "Add & Manage Keywords >> Track locally" and it looks like I can add zip codes one at a time. Is there any way to add multiple zip codes simultaneously? Maybe comma or space delimited?

Dave

[dekrem]

Me again! (Sorry.) Would it work to create new campaigns for specific geographies (one for Eastern Mass, another for Western Mass, a third for Southern NH, etc.)? It'd be all manual input I guess, but if we could define geo per campaign, then we'd only need to do it once. Although I guess we'd have to replicate the keywords and any other info pertaining to the national campaign.

[tawnycase]

Unfortunately there's no way to combine ZIP codes to track larger regions — sorry about that!

You could set up Campaigns to track geographical regions, but you'll probably run up against your keyword limit pretty quickly, since you'll need to track all those locations individually, and each location will count as one use of a keyword.

Our regions are defined by Google, so unfortunately we're limited to the locations they provide to us. That can make tracking keywords by the regions you're interested tricky, particularly if they're broad regions like Western Massachusetts rather than an individual city or neighborhood.

Let me know if you have any more questions I can help with, or feel free to drop us a line at help@moz.com and we'll do our best to sort things out with you.

[dekrem]

Hi Tawny,

Thanks for the timely response--I'm impressed with the help team at Moz! If you watch this 20-second video, it looks like it is possible to combine zip codes to track larger regions. Am I nuts? I could be nuts

Dave

[tawnycase]

Hey Dave, 
You're not crazy, but that video is showing you adding three separate locations to track that keyword by, not combining ZIP codes into one location. You can certainly track a single keyword by more than one location and see results for different locales that way! There's just no way to combine locales and track by a broader region.

[dekrem]

Got it. I think I'll have to spread my wings and fly--I'll try it out and see what kind of reporting I get. Thanks for all your help.